In 2021 the highly awarded hotel operator, AMResorts, launched a new umbrella corporate name and redesigned its brand architecture to reflect its rapid international expansion.

We were hired to produce their new AMR Collection video and digital social media marketing. The project is a visual journey that stimulates the viewer’s desire to explore new places and experiences. It features a cross-section of guest demographics and interests and was shot at over a dozen properties in three countries, –all coordinated and produced in-house by Arroba International.