Breathless Resorts & Spas

CASE STUDY

INTRODUCING AND DEVELOPING A BRAND LIKE NO OTHER.

BRAND IDENTITY, PHOTOGRAPHY, CINEMATOGRAPHY & DIGITAL MARKETING

Inclusive Collection by Hyatt® (formerly AMResort) was launching Breathless Resorts & Spas — elegant destinations where sophisticated socially-oriented adults were welcomed to meet and mingle in luxuriously playful settings. Arroba International was selected to create and communicate the brand's uniquely inter-personal environment, premiere amenities and its balance of high-energy activities and restful "recharging spaces." Using our specialized experience and insights, every creative and strategic element of the project was considered and formulated — from the coordinated stylistic and color palette to the brand voice of its narratives. In short: we used our full-service creative and marketing skills to present the allure and promise of this singular guest experience.

BRAND LOGO

As an integral part of crafting the visual narrative for Breathless Resorts & Spas, our team was entrusted with the task of designing the very essence of the brand— its logo.

STILL PHOTOGRAPHY

The Breathless images and color palette were formulated to convey the contagious energy and highly social lifestyle, in addition to its contemporary architecture and sumptuous food and beverages.

CINEMATIC STORIES

Using advanced cinematographic equipment, we captured the lush environments of the Secrets properties. Whenever possible, we concepted the scenes for simultaneous still photography as well.

^ Breathless Resort & Spa Brand. By The World of Hyatt® Lifestyle Collection

^ Weddings, Breathless Cancún Soul . By The World of Hyatt® Lifestyle Collection

^ Breathless Cabo San Lucas. By The World of Hyatt® Lifestyle Collection

DIGITAL MARKETING

Digital marketing is both an art and a science. We started by examining the Breathless guest persona — who they were and what they wanted.

^ Breathless Birthday Bash. By The World of Hyatt® Lifestyle Collection

^ Mobile device app

 We built viewer connection and engagement by knowing how to make the brand's story stand out - and sink in - across the ever-evolving digital platforms.

PRINT ADVERTISING

The page lives on. The world still reads. Travelers do. Hospitality professionals do. Breathless brand ads were designed to be economically revised for different audiences and property locations.

COLLATERAL MATERIAL

Enticing rack brochures and other promotional assets will always be vital to hospitality marketing. We are experts in all types and styles.

^Brochures Covers

^ Interior Double-spread magazine ads

MEETINGS & INCENTIVES

Meeting and incentive planners need specialized information. The Breathless brand offers them a wealth of unique settings, facilities and services. We are skilled at telling that story to its best competitive advantage.

^ MICE. Breathless Resort and Spa. By The World of Hyatt® Inclusive Collection

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