Zoetry Wellness Spas & Resorts

CASE STUDY

LAUNCHING THE ART OF LIFE®

BRAND IDENTITY, PHOTOGRAPHY, CINEMATOGRAPHY & DIGITAL MARKETING

When Inclusive Collection by Hyatt® (formerly AMResorts) conceived their socially responsible, ultra-luxurious boutique resorts Arroba International was asked to create their new brand identity. It included the development of a tone of voice, brand logo design, rack brochures and collateral material, photography, print & digital marketing and a 60-second TV commercial. Zoetry Wellness & Spa Resorts present exquisite settings for guests looking for the ultimate Art of life® experience. Their boutique resorts are targetting those pursuing a serene wellness retreat complete with first-class luxury amenities and unmatched personal service in expresive oceanfront locations. Today, the brand has presence in 3 countries and continues to grow.

BRAND LOGO

As an integral part of crafting the visual narrative for Secrets Resorts & Spas, our team was entrusted with the task of designing the very essence of the brand — its logo.

STILL PHOTOGRAPHY

Visually, our photography aims to put you mind at ease. Appealing images capture the eye and emphasize the beauty of tranquil surroundings and overall well-being.

CINEMATIC STORIES

The brand's vision is to offer luxurious personal journeys through wellness, local culture and expcepional service in harmonious natural environment.We produced a series of shirt films for social media that bring Zoetry´s unique values to life.

^Impression at Zoëtry Paraiso de la Bonita Riviera Maya. By The World of Hyatt® Inclusive Collection

^ Zoëtry Paraiso de la Bonita Riviera Maya. By The World of Hyatt® Inclusive Collection

^Vow Renewal, Zoëtry Paraiso de la Bonita Riviera Maya

^Your Personal Chef, Impression at Zoëtry Paraiso de la Bonita Riviera Maya. By The World of Hyatt® Inclusive Collection

COLLATERAL MATERIAL

The brand's unique selling proposition was brought to the print pieces. We produced premium oversized booklets in a landscape format and direct mailing pieces utilizing earth tone color paletes, rich textures and clean design giving off an overall feeling go luxury,  well being and harmony.

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